Media ININ Economy We Trust
Buraidah February 04 2020 SPA
More than 450 productive families have diversified specialties between the kleja industry, sweets, and popular cuisine, to digital platforms, and modern applications to market their products in a marketing move that contributed to a wide spread to them at the level of the Kingdom, the Gulf and all countries of the world, while its business remains inside its small factories in the homes.
While some families formed a union through a single application that serves the consumer and finds through it all the requirements of the popular products, such as Kalijeja, jarish, pirate, mamoul, etc., so that each family provides what they specialize in and innovate.
Umm Saleh indicated that her newly graduated daughter from the university introduced her to these online platforms and registered them, and this, according to her, has doubled her sales and ceased to bother the costs of the stores and outlets, and gave her the opportunity to spend her day between her family and work remotely.
The Prince of Al-Qassim Region, Dr. Faisal bin Mishaal bin Saud, inaugurated during his visit to the 12th Kliga Buraida Festival, which is currently held at the Qassim International Center for Exhibitions and Conferences, the electronic platform “Production of Our People” that was created by the Qassim Chamber and submitted to the Kunooz Society, a pioneer in the field of institutional charitable work and concerned with studying The conditions of productive families, and training and qualifying them to be an effective and sustainable force in society.
