Media ININ Economy We Trust
Media In – Abu Dhabi 11 September
ADNOC Distribution signed an agreement with Etisalat to create digital advertising signage solutions at 100 ADNOC distribution stations, to become the largest outdoor advertising network in the UAE, to create other sources of revenue for both companies and to connect with their customers. Saeed Mubarak Al Rashidi, Acting Chief Executive Officer of ADNOC Distribution, said: “The signing of this agreement with Etisalat is another important step in ADNOC Distribution’s journey to enhance its commercial potential as a global fuel and retail company.” This new digital initiative enables them to benefit from their stations and stores Leading to accelerate the growth and expansion of the company’s business and allow them to meet the needs of their clients and provide better information and promotional offers tailored to them. Under the terms of the agreement, Etisalat will be responsible for providing digital solutions that combine digital screens, the Digital Communications Cloud content management system, connectivity, maintenance, operation and control room as well as remote technical and management support 24 hours a day. “The agreement will enable the deployment of Etisalat’s unique digital capabilities and platforms, and ADNOC Distribution will now be able to meet the internal requirements and manage and secure its content through its offices through digital cloud solutions,” said Salvador Englada, Head of Business at Etisalat. Provided by Etisalat, especially digital signage.
