“Samsung Gulf” confirmed the recovery of the electronics market in the UAE and the return of sales levels for the majority of products to pre-Covid-19 rates, due to the country’s purchasing power due to the demand for purchasing newer products, especially connected devices that support “Internet of Things” technologies.
Omar Sahib, Regional Director of Marketing at Samsung Middle East and North Africa, said: “Samsung Gulf Electronics” sales of smart devices, TV screens and entertainment devices in general achieved good growth in the UAE during the “Covid-19” period, due to the changing lifestyles during this period. Pointing out that the UAE market is one of the most important markets for the company in the Arabian Gulf region.
