Media ININ Economy We Trust
In conjunction with the summer vacation period and the approaching back-to-school season, the “Dubai Summer Surprises” campaign is witnessing a revival with the influx of visitors and shoppers to the packages and promotions offered by the malls to take advantage of the packages of summer offers and events, and the retail sector is one of the activities that support the growth and diversification of the economy Dubai, which contributed to keeping pace with the economic development movement in the emirate.
Yesterday, the first edition of the “Discounts at Factory Price” campaign, which lasted for three days from August 12 to 14, concluded with major discounts of up to 80% in more than 280 luxury brands in all participating malls.
The Emirates News Agency, WAM, monitored a remarkable turnout from visitors to shopping centers, while shops competed to offer offers and discounts on a wide range of goods and products, and these offers attracted the attention of families, to explore an agenda of fun options suitable for young and old.
These promotions are considered as “economic stimuli” for exhibitions and malls, and to stimulate purchases during the summer vacation period. The discounts and offers included a variety of products, including fashion, home and outdoor furnishings, perfumes, cosmetics, optics, gold, jewelry and electronics. The discounts also included the most important major stores and supermarkets.
Ahmed Al Khaja, Executive Director of the Dubai Festivals and Retail Establishment, said that Dubai Summer Surprises has played an important role in supporting and developing the retail and entertainment sectors in Dubai over the past 25 years, in addition to its contribution to enhancing the city’s position as one of the best shopping destinations in the world, stressing that these promotional campaigns It aims to provide large discounts at competitive prices during the summer season. Work is also underway to evaluate the experience of new campaigns, especially with the noticeable turnout to determine the appropriate dates for repeating them next year.
