The UAE is the first globally in the National Media Identity Performance Index 2022

11 globally in the strength of media identity and the first in the Middle East and Africa
773 billion dollars, the economic value of the Emirates ID
Saeed Al Eter: The achievement reflects the vision of our leadership in consolidating a global image of the state. The media identity of the United Arab Emirates ranked first globally in the “National Media Identity Performance Index” for the year 2022 in the report of rating the strength of the national brand of media identities for countries issued by the Global Brand Finance Corporation. It also achieved The UAE has made remarkable progress in the value of its national media identity globally, ranking 17th in the world, with an economic value of $773 billion.