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Trade experts stress the Role of “Franchise” in the development of projects

Media IN /  27 -04-2019
Trade franchise experts stressed the importance of enhancing the exchange of Franchise brands and reaching the highest levels of commercial recovery to achieve the desired returns, pointing to the package of advantages that all the exchange of brands exchange.

The session, which was held yesterday at the World Trade Fair, at the Dhahran Exhibition Grounds, will be held on the trade marks between Saudi Arabia and Indonesia. The meeting witnessed a call to unify the procedures and regulations for the exchange of trademarks between the Gulf countries, Arab region, to ensure it’s spread well in the countries of the region.

The session spoke about the advantages of Franchise and its role in the development of projects, and that it carries many advantages to the owners of brands, which gives the opportunity for the commercial expansion of the mark, and marketing and promotion and spread worldwide, and reduces the financial risks for the owners of the original brand, and gives others the opportunity to run these Mark in other regions and countries.

The meeting pointed out that the new projects need effort, fatigue and follow-up, so as to bear fruit of the benefits, and the importance of choosing a person for the commercial field that he wants and works well in it.

For his part, the Indonesian Chamber of Commerce, Indonesia’s coordinator with the chambers of the Arab Gulf countries, the head of the Indonesian chambers of commerce in the Middle East, and the chairman of the Indonesian business committee,  Mohammed Hassan talked about the importance of exchanging trademarks among countries between the Kingdom and Indonesia, which is witnessing remarkable progress every day, which is reflected in all relations, especially economic relations, noting that his participation in the World Trade Fair for the Eastern Province comes within the framework of Indonesia’s desire to strengthen relations  with the Kingdom through and exchange of brands.

He added that the relationship between the Kingdom and Indonesia is strong in all fields, and this was reflected in the exchange of trademarks between the two countries, Franchise system, explaining that this system contributed to a large extent to the formation of companies and new institutions, which rely on the promotion of trademark and spread five Saudi brands operating in Indonesia and five Indonesian brands operating in the Kingdom.

He also praised the giant projects announced by the Kingdom in the context of Vision 2030, such as the Newum project and the Red Sea and Libya. He hoped that the Indonesian businessmen will contribute to the implementation of these projects and expects investments of 1.7 billion dollars for companies Indonesian to the Kingdom.

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