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Dubai on December 5th
The Dubai Multi Commodities Center – the world’s leading free zone and the authority of the Dubai government concerned with the trade of commodities and projects – announced the launch of a new brand for the Jumeirah Lakes Towers area under the title “A World Full of Life”, which reflects the growth of this area and its transformation into an upscale mixed-use community that is available It has all the global ingredients.
The new brand is inspired by the strategic location of JLT in one of the fastest growing free zones in the world.
The Dubai Multi Commodities Center is known for its pivotal role as a main gateway linking global markets, as it adopts the best international standards in facilitating the conduct of business activities and opening wide horizons of growth opportunities for member companies.
Jumeirah Lakes Towers, which today hosts more than 21,000 companies from various industries and sectors, is a world-class business district and a vital platform for establishing and launching business concepts and boosting economic activity. This is clearly reflected in the visual identity of the new brand that embodies the importance of this unique destination.
Ahmed Bin Sulayem, Chief Executive Officer and Executive Director of the Dubai Multi Commodities Center, said that the Jumeirah Lakes Towers area, since its early beginnings with the construction of the first tower in 2006, recorded a distinguished growth process and quickly turned into a diversified destination that meets the aspirations of all its residents and helps companies achieve growth and prosperity as well as offering experiences unique to its visitors. The Jumeirah Lakes Towers area is looking forward to continuing its growth path in the coming years, which will enrich the options and experiences of the current and future generations alike. This new brand represents the latest successes to be added to the record of achievements of Jumeirah Lakes Towers, which will embody the dimensions and identity of its diverse and global community.
The new brand perfectly reflects JLT’s reputation as an environment conducive to positive change and growth. It is at the core of the identity of Jumeirah Lakes Towers to continue making a positive and tangible impact on the environmental and societal levels in line with the environmental, social and governance strategy of the Dubai Multi Commodities Center, which includes a wide range of objectives and basic pillars that seek to achieve the greatest amount of gains and positive achievements in the lives of residents, companies and visitors. Both. This includes adopting the latest technologies to save energy and water consumption, reduce waste and reduce the use of single-use plastic products, in addition to providing comprehensive facilities and spaces throughout the community.
Jumeirah Lakes Towers is one of the leading mixed-use development projects in the region and includes a community that embraces more than 100,000 people spread over an area of 2 million square meters within 87 residential and commercial towers.
