Applications World 2018 reviews Saudi Arabia’s quest for a more diversified and competitive digital economy

Media In / Jeddah 7 October 2018
The 2018 world of applications, held in partnership with 132 local and international digital companies, organized by the Jeddah Chamber of Saudi Arabia, was a showcase for Saudi Arabia’s pursuit of a more diversified and competitive digital economy, including the development of local talent in automation and digitization, The importance of establishing a digital marketing strategy that includes the goals to be achieved and used correctly to reflect effective results on e-commerce.
The meeting discussed the need of young business people today to raise awareness of the importance of e-commerce and benefit from digital marketing as a tool to contribute to the advancement of their work in line with the times, as well as the Saudi market has its specificity and needs, where participants stressed the importance of focusing on the interests of young people and meet their needs.
The participants emphasized that the development of the technical infrastructure contributed to the acceleration of the growth of electronic commerce and its uses. They returned the electronic commerce in the industry, which is witnessing a corresponding development with the digital transformation of e-transactions in the public and private sectors under the vision of the Kingdom 2030, noting that the companies in the electronic commerce are increasing In demand exceeds 200% year-on-year, resulting in a market value of more than 20%.