Mohammed bin Rashid adopts the national strategy for tourism until 2031 His Highness: Our goal is for tourism to contribute 450 billion to our output

Deputy Head of State:
Our goal is for tourism to contribute 450 billion to our output in 2031
Accelerate our competitiveness by attracting 100 billion dirhams in tourism investments
Reaching 40 million hotel guests in 2031
22 million passengers received by our airports in the first quarter only
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, launched the National Tourism Strategy 2031, which falls within the 50 projects as one of the biggest targets for the coming years, and aims to raise the country’s position as the best tourist identity around the world, and consolidate its position as a destination Pioneering tourism, based on tourism diversity by taking advantage of the unique features and characteristics of the seven emirates of the country.

His Highness Sheikh Mohammed bin Rashid Al Maktoum bin Rashid said: We have adopted our national tourism strategy until the year 2031. Today, we are among the top ten tourist destinations in the world, and our goal is to accelerate our competitiveness by attracting 100 billion dirhams as additional tourism investments to this vital sector, and reaching 40 million dirhams. My hotel guest in 2031″.

His Highness also said, “Tourism is an important part of diversifying our national economy, and an important tributary to consolidating our global competitiveness. Our airports received 22 million passengers in the first quarter of this year only, and our goal is that the tourism sector’s contribution will be 450 billion dirhams of our GDP in 2031.”

The strategy:
It includes 25 initiatives and aims to attract investments of .100 billion
It aims to raise the status of the country as the best tourist identity in the world
Consolidating the country’s position as a tourist destination based on diversity

The National Tourism Strategy, which comes in partnership with various federal and local tourism authorities and authorities, national airlines, and a number of international institutions and international companies, aims to enhance the unified national tourism identity, and support the integrated and well-established tourism system owned by the United Arab Emirates, in order to provide a distinguished experience for visitors from all over the world. The world is built on tourism diversity.
The strategy will work through cooperation and coordination with a group of strategic partners from the public and private sectors to implement its objectives in the coming years, including raising the tourism sector’s contribution to the GDP of the national economy to 450 billion dirhams, with an annual increase of 27 billion dirhams, and attracting new investments of 100 billion dirhams. One billion dirhams for the tourism sector in the country, and to attract 40 million guests in hotel establishments.
The strategy includes the implementation of 25 initiatives and policies to support the development and development of the tourism sector in the country, based on 4 main directions: strengthening the national tourism identity, developing and diversifying specialized tourism products, building tourism capabilities, encouraging the entry of national cadres into the tourism sector, and increasing investments in various tourism sectors, in order to enhance The state’s efforts in providing an attractive and safe national tourism environment, pioneering and integrated tourism services, diverse and unique destinations, and a developed infrastructure for the tourism sector.
The strategy is expected to contribute in the coming years to raising the contribution of the tourism sector to the GDP of the national economy, enhancing the country’s tourism identity and promoting it in the tourism markets, as well as encouraging tourism investment in the travel, aviation and hospitality sectors, creating new investment opportunities, and attracting more international companies to the country’s markets. And motivating national cadres to enter and participate in various tourism sectors, and develop tourism data and statistics.
Thanks to the forward-looking vision of the wise leadership, the UAE has made great strides in developing the tourism sector, as it is a major contributor to sustainable economic diversification of the national economy for the next fifty years. In the fields of travel, aviation and hospitality, and through the new strategy, a new stage in the development and sustainable process of UAE tourism will be launched in accordance with international best practices through the launch of the National Tourism Strategy 2031, which contributes to consolidating the country’s leading position on the global travel and tourism map, in light of the goals and projects of the fifty.
The National Tourism Strategy 2031 comes in cooperation and coordination between the Ministry of Economy and various local and federal bodies and institutions concerned with the tourism sector, including the Ministry of Foreign Affairs and International Cooperation, the Federal Authority for Identity and Nationality, Customs and Port Security, the Central Bank of the United Arab Emirates, the General Civil Aviation Authority, Emirates airlines, and the Tourism Organization. International, a number of international companies and the Federal Center for Competitiveness and Statistics.
The UAE has succeeded in strengthening its position on the global tourism map, becoming one of the most important global tourism destinations, after it came among the top ten globally in a number of global competitiveness indicators related to the tourism, travel and hotel sector in 2021, to reflect the increasing confidence in the national tourism sector and the leading reputation that Achieved by the tourism environment in the country, whether at the level of domestic tourism or by international tourists and visitors.