Liwa Dates Festival and Auction..a unique marketing platform

The Liwa Dates Festival and Auction, which is hosted by the Liwa area in the Emirate of Abu Dhabi and will continue until the 24th of this month, constituted a unique platform for owners of farms, shops and factories, for the direct sale of their products of dates and related industries to visitors of different nationalities on a daily basis. Shops and factories at the festival displayed their products at prices that are 15-20% lower than the prices in the markets outside the exhibition, for promotional reasons and to attract new customers and introduce the public to their products, in addition to the possibility of opening production lines outside the country.