Media ININ Economy We Trust
Dubai on December 18th
The UAE hosted the Electronic Ramadan Content Market Forum “ERCM”, which was launched virtually this year over two days and focused on social issues that strengthen family ties, with the participation of more than 50 participants from more than 40 countries around the world.
The Ramadan e-content market is a unique annual event that targets distributors and producers of content and various broadcasting platforms who offer special programs for the holy month of Ramadan.
Fahad Al-Tamimi, Director of Acquisitions and Programming at Bahrain TV, pointed out that the electronic Ramadan content market is rich in benefits, as it provides an easy-to-use platform that enjoys sound and image quality, and gives us time and opportunity to communicate with other companies.
“We benefited from our presence in the market activities, as we were able to reach new customers interested in the Islamic content and publications that we offer, and we were able to display this content to them,” said Hikaz Mete, sales manager at the Islamic Content Distribution Company in Turkey.
“We succeeded in finding great content for Ramadan this year, and we thank the support team for the electronic Ramadan content market for the facilities it provided us,” said Nidal Munther, Head of Acquisitions at “Noor Play” from Lebanon.
Amr Adel, Executive Director of “Animation Plus” from Egypt, said that the Ramadan electronic content market is the most prominent market, given that it brings together the most important actors related to TV drama and facilitates the conclusion of purchase deals by facilitating movement between the materials available through the distinguished platform that works with high efficiency via the Internet.
Shoaib Ahmed, Chief Creative Officer at Ingenuity Productions in Pakistan, explained that the market provides a very effective and unique platform to connect stakeholders with content, as effective and useful meetings were arranged and 5-star services were provided, including continuous technical support.
During this virtual event, more than 100 pre-scheduled meetings were held in the presence of many agents and representatives of prominent television stations, in a participation that is the largest in the market since its inception, which indicates the increasing demand for content for the Ramadan season.
The market provided participants with the ability to use the “Content Business Center”, which is a specialized communication platform that was developed to meet the needs of regional and international clients virtually. It provides participants with a unique opportunity to communicate with clients from all over the world and enables them to schedule virtual meetings in advance to ensure that they conclude deals and enrich their libraries of content.
Nina Amani, Director of Acquisitions at “DM Don Square Entertainment” from the Sultanate of Brunei, said that this unique event provided the opportunity to get acquainted with a number of high-quality animated programs with Islamic content and produced specifically for the upcoming Ramadan season. The meetings were also meaningful and fruitful.
Amer Sharaf, CEO of “Sama” Media Production Company from Syria, praised the planning and organization of this distinguished event, which is similar to what we are witnessing in international exhibitions.
Statistics indicate that there is an increase in television viewing during the holy month of Ramadan by up to 80% in many regions around the world, as the channels focus on broadcasting new programs and series that viewers eagerly await and are designed for a family atmosphere, as the electronic Ramadan content market seeks to meet the demand. The high on these materials by allowing the opportunity to browse and watch the latest titles and publications for the holy month and embody its rich values.
The Ramadan electronic content market comes with the support of the Dubai International Media Content Market (DICM), which is an annual event organized by INDEX, a company for organizing conferences and exhibitions, a member of the Emirati INDEX Holding, which specializes in organizing the most prominent conferences and exhibitions in the region.
