A study revealed that 92% of parents in the UAE see play as an important pillar in helping children learn new skills, considering that LEGO products show how trial and error helps develop children’s skills, while 96% of parents in the country said that Having family members play together makes them happier. And 96% of the children considered that playing with LEGO blocks is a fun activity they do with their parents, and that it contributes to generating sparks of creativity for them.
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