Media ININ Economy We Trust
Media In – Abu Dhabi – 3 September 2018
The Department of Culture and Tourism-Abu Dhabi has stepped up its global marketing efforts with the launch of the ‘Extraordinary Tales’ series, the new major international promotional campaign. The campaign is a culmination of the continued success of the emirate’s tourism identity over the past two years, attracting record numbers of visitors. The campaign also coincides with an increase in investment to promote the Emirate of Abu Dhabi globally in various media. The marketing campaign, based on a press release obtained by MediaN, focuses on a new set of films depicting real people living in the emirate, embodying the emirate’s inherent nature and the rich diversity of its rich experiences. These people were chosen for their honesty and spontaneity in expressing faithfully about Abu Dhabi’s identity and providing a realistic picture of this stunning tourist destination that surpasses all expectations. In an effort to document the wide variety of available experiences and give a “realistic” flavor to them, the first film of the group, “Ambassador of Authenticity”, Fatima Al Hamli, owner of Emirati camels and the first participation in camel festivals and camel auctions in the UAE, Theo Kikati, nicknamed ‘Speed Champion’, is in his constant pursuit of suspense wherever he finds himself. Through these two figures, the most vivid and accurate details show the amazing diversity of Abu Dhabi’s original activities and experiences. Two other films will be unveiled later this year, portraying different people. In support of this new content, there will be a modified and developed information strategy targeting individual countries with selective and distinct content. “This initiative is an important step in our ongoing commitment to showcase the Emirate of Abu Dhabi as a world-class destination,” said Saif Saeed Ghabash, Undersecretary of the Department of Culture and Tourism, Abu Dhabi. Scope of its impact on a global level “.
