Creative = Ingenious

I want to give a “creative” word a new definition. I’m not manipulating wards to redefine ingenious, yet I’m impressed of the Emirati women who always claiming higher and higher in everything.  For me, and I hope our readers will agree on this, a creative woman is the one who dedicated her life to the service of others and created solutions to overcome all obstacles to promote the role of women in the private sector and enable them to become a key partner in life and economic development. Sheikha Fatima bint Mubarak, the “mother of the UAE”, has helped to empower “Emirati” women to be the mother and caregiver of future generations, teachers, doctors and other basic professions in the development of society. Creativity in the UAE is a way of life where Creators compete to present their products in innovative molds that no one has ever thought of presenting beautifully.

At the “Eid Al Adha Bazaar” organized by the Businesswomen Council at the Abu Dhabi Chamber of Commerce and Industry (ADCCI), a group of creative stars competed to offer the best commercial products at competitive prices and high quality. Due to the fact that the organizers of this exhibition and all the businesswomen’s exhibitions in Abu Dhabi are always referred to as their ability to renew creativity and innovation, we at “MEDIA IN” are to put our input on these innovations with new proposals for the Abu Dhabi Businesswomen Council. We propose that there be an award called “Creativity” from the Council for the Best Businesswoman offering innovative and competitive products with a creative standard. We are also betting on the creation of the Businesswomen Council to go further, by adding a number of awards and competitive categories that attract shoppers to the Council’s activities, which may increase the promotional opportunities of UAE creations and motivate others to enter the field of trade in small and medium enterprises which is indeed, Great for our trustworthy economy.

The title “Creativity” is itself an award and tribute to all Abu Dhabi Businesswomen Council members. But when the title comes into the competition between “women’s”, the “mechanism” of jealousy will warm the competition and add to it the luster of rivalries and cuts that are semi-formal at the women’s business fairs. The reason for these discounts is not unknown to the visitors of these exhibitions and events. It is true that competitive factors are an effective factor in lowering prices and raising the quality level. But the most important reason is the symbolic prices for reserving shops in the exhibition tents provided by the Council to facilitate and support women’s work. For this reason, we also propose to present an innovative award to the Abu Dhabi Businesswomen’s Council and the truly creative executive management.

Yasir Almahri

CEO

2018/08/01