Media ININ Economy We Trust
Media IN Dubai, 23rd May, 2019 WAM
Following a strong start to 2019, Dubai Business Events (DBE), the city’s official convention bureau, showcased Dubai’s dynamic business events offerings yet again at IMEX, the worldwide exhibition for incentive travel, meetings and events. The aim of DBE’s participation at the event in Frankfurt, from 21 – 23 May, is to position Dubai as a destination of choice for business events and incentive travel for a global audience of over 14,000 hosted buyers and trade visitors.
The event, held in Frankfurt saw more than 30 co-exhibitors, including the Coca-Cola Arena, the Expo 2020 Dubai and W Dubai-The Palm, which shared new and upcoming offerings with event planners, while the Dubai World Trade Centre, Emirates and Jumeirah Group underlined the broader business events infrastructure in the city.
DBE aims to further strengthen Dubai’s reputation as a premier business events destination globally through inbound study missions, outbound sales roadshows and annual networking events.
DBE is also promoting the second edition of the Dubai Association Conference, which will take place in December this year and bring together government representatives, industry leaders and association executives from around the world to discuss the societal impact of associations.
Major bid wins for DBE in 2019, so far, included the Geospatial Week, which is set to take place in 2021, the Society of Petroleum Engineers Annual Technical Conference and Exhibition in 2021, the International Association for the Protection of Intellectual Property World Congress in 2025, as well as incentive groups from Amway and Roche Diagnostic.
