Media ININ Economy We Trust
Media IN Dubai:15/05/2019
Dubai’s annual city wide celebration will usher in six weeks of sales, retail experiences and events. The big summer shopping festival will be back for its 22nd edition on June 21 and it will run until August 3, it was announced on Tuesday.
The event is organized by Dubai Festivals and Retail Establishment (DFRE) annually and the purpose of the event is to enable its customers look forward for more great discounts and top global brands across Dubai’s malls and shopping areas.
“There is always great anticipation and excitement among the city’s residents and visitors for DSS, so we are very pleased to reveal this edition’s dates. We look forward to the incredible events and activations that our retail partners have in store for this year’s festival. Once again, we encourage everyone to experience all that Dubai has to offer during the summer months,” CEO of DFRE.
There will also be a variety of returning favourites, such as Modhesh World, Deal of the Day (an exclusive deal every day for one brand, in one location, and for one day only), live concerts and many more.
The festival will offer new elements, too, including huge chances to win life-changing prizes throughout the summer period.
