Media ININ Economy We Trust
September 20
Aldar Properties (“Aldar”) has announced a partnership with Nikki Beach Global (“Niki Beach”), the luxury hospitality company known globally for its upscale residential communities, beach clubs and unique resorts with innovative concepts. Under the new partnership, the two parties will cooperate in developing three residential buildings bearing the brand name “Nikki Beach” within a large complex on the waterfront on Marjan Island, and sales of residential units are expected to begin later this year.
The partnership with Nikki Beach, which is known for providing distinctive experiences in the world of luxury and elegance, aims to present a completely new vision of the concept of living in the coastal areas of Ras Al Khaimah, by merging the house’s distinctive modern designs with what Nikki Beach is famous for in terms of a luxurious lifestyle and residences. Vibrant, upscale. The “Nikki Beach Residences” residential project, which is Aldar’s first in Ras Al Khaimah, is located between the “Rixos Bab Al Bahr” resort and the “DoubleTree by Hilton” Resort & Spa on Marjan Island, which Aldar acquired in 2022.
On this occasion, Jonathan Emery, CEO of Aldar Development Company, said: “Our partnership with Nikki Beach represents an important milestone in Aldar’s ongoing efforts to expand its presence in Ras Al Khaimah. This partnership will enable us to develop distinguished residential projects in the emirate, which is witnessing continuous growth as a vital center for investment and tourism. There is no doubt that Nikki Beach’s leading name and the brand’s prestigious global standing and distinguished record in the field of high-end hospitality are perfectly in line with the house’s vision of designing distinctive experiences and vibrant communities. We look forward to revealing more details about the project’s master plan soon.”
Pursuant to the vision of founder Jack Penrod and CEO Lucia Penrod, Nikki Beach has succeeded in building a leading position and a prestigious name for its brand as an innovative and unique luxury beach club concept that combines elements of music, dining and entertainment experiences, and the worlds of fashion, film and the arts under one umbrella. Today, the concept of the Nikki Beach experience is no longer limited to its international centers, as the brand has built a long-standing international name that symbolizes the modern lifestyle and luxurious hospitality through an extensive portfolio that includes 11 beach clubs, 5 hotels and resorts, residential units bearing the name “Niki Beach,” and a specialized section. Fashion and special events, in addition to the non-profit public benefit organization “Nikki Cares”. The new partnership revolves around a shared commitment from both parties to innovation, quality, and meeting customer expectations as a main priority, as it will combine the house’s expertise in creating vibrant communities, with Nikki Beach’s distinction in providing unique interactive experiences, setting new standards at the sector level in terms of customer satisfaction and happiness.
For his part, Jihad Al Khoury, Chairman and CEO of Nikki Beach Hotels & Resorts in Europe, the Middle East and Africa, said: “The Nikki Beach Residences project on Al Marjan Island in Ras Al Khaimah will be a completely new vision of the upscale lifestyle in coastal areas. We are pleased to cooperate with Aldar to develop this distinguished project, as our cooperation represents an ideal combination between Aldar’s expertise in building prosperous communities and Nikki Beach’s distinguished position in providing unique modern lifestyle experiences. Residents of the project’s luxury residential units will enjoy well-designed spaces to live a luxurious experience that is in line with what Nikki Beach communities are famous for.”
Lucia Penrod, CEO of Nikki Beach Global, said: “The Nikki Beach Residences project will provide a unique opportunity to enjoy the pioneering Nikki Beach experience in this thriving and vibrant area. We look forward to working with Aldar on this distinguished project, based on our ambitious vision to expand the portfolio of our global luxury communities, and our confidence in the attractiveness of Ras Al Khaimah as an ideal destination for our customer base that gives them the opportunity to enjoy life on the beach in a new and distinctive way.”
The Nikki Beach Residences project will include fully furnished and equipped apartments with elegant living spaces and spacious balconies featuring charming views of the waters of the Arabian Gulf. The common spaces include beach facilities with a lounge and restaurant, and a special hospitality pavilion for hosting gatherings and meetings, which will give the place a wonderful atmosphere that suggests a feeling of communication, interconnectedness and shared experiences among the residents. The project will also be the first residential community focused on health and well-being in Ras Al Khaimah to obtain the “FitWel” international certification for healthy building standards, which reflects Aldar’s commitment to building healthy communities that support the well-being of its residents and improve their quality of life.
