Media ININ Economy We Trust
Media IN Dubai /13-05-2019
DP World’s partnership with the European Tour and ten-year flagship association with the DP World Tour Championship has helped the company to connect in a meaningful way with partners and customers in a variety of locations around the world.
DP World is also a Premier Partner of the Honma Hong Kong Open, Official Sponsor of the Hero Indian Open and a Partner of the BMW, PGA Championship.
A talismanic figure in Europe, the iconic golfer boasts ten European Tour, two WGC, and one other PGA Tour victory.
The PGA Tour victory came in 2018 at the Houston Open which qualified him for The Masters 2018. Poulter went on to qualify for this year’s Masters as well where he tied an excellent 12th position. Furthermore, Poulter’s Ryder Cup record has cemented his reputation as a hero in European golf.
This ambassadorial partnership will create for DP World an extremely useful platform not only to communicate its truly global business operations, but notably their commitment to enabling smart trade across the world through data driven logistics services, innovation and education.
Supporting grassroots development in sport as well as creating opportunities for all abilities throughout life is a paramount ambition for the organisation, echoing the longstanding work undertaken by Poulter who works with two charities supporting children.
“Our grassroots initiative is part of DP World’s ongoing commitment to growing the game of golf in the region and opening-up the sport to more young people. Our partnership with European Tour has enabled us to achieve this ambition and we are looking forward to work with Poulter to support young players who could become future stars of the game in the Emirates,” said one of the officials
The UAE continues to be a hot bed for global golf and through DP World’s strong partnership with the European Tour and golfing legend, Ian Poulter, the game will continue to see significant growth especially in the UAE; growth in the number of fans, growth in sports tourism and growth in the number of Emirati children taking up the game.
